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Harsha Vardhan is the sole heir of his father Ravikanth’s business empire worth 250 billion. After he meets Charuseela at his friend Apparao’s birthday party, he enrolls in a university course on rural development. Charuseela wants to use technology for the benefit of Devarakota, a remote village in Uttarandhra from which she hails. A friendship blossoms between them, and as time passes they become attracted to each other. The natural resources of Devarakota are being exploited by Sashi, the brother of central minister Venkata Ratnam, whose tyranny has made many locals migrate to the city to seek a better life. Nevertheless, the village head Narayana Rao hopes that the standard of living will soon improve along with the general condition of the village. Meanwhile, Ratnam’s son Radha uses blackmail to threaten harm to Ravikanth’s family if he does not back out of a prestigious highway contract. Ravikanth’s nephew Karthik, who hopes to succeed Ravikanth in the business empire, leaks to Radha details about an upcoming bid for the contract, which comes to the notice of Harsha. After subtly warning Ratnam at his residence in Delhi, Harsha secretly makes a lower bid on behalf of his father’s company and wins the contract.